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The copyright's ended. So I'm going to be republishing a great deal of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that people have not seen permanently (clickfunnels). And so, I'm excited just to have an entire brand and an organization that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that organization now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a long time and I've always believed, why is he refraining from doing book funnels with every one of these books? I guess he will be soon enough.

One is with their front ends we're bringing people in. However number 2, when people produce, they're the channel, we press people to. Due to the fact that as quickly as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." Then they come back.

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Then also reconverting individuals who came and didn't understand the context and then they left. And it utilized to be, I had to do a webinar every single time. Or I had to train them or I had to do workshops, all these things. Now it's simply check out the book, and they check out the book, and then they have the aha.

That's what all of marketing and businesses is. We need to produce desire for the thing we're selling. And so books are one of the most powerful, if not the most powerful way to create that desire. result. And the person who's going to read a book is a better consumer, hands down than any other kind of customer.

They're most likely to send out, they're likely to stick. They progress individuals, I hate stating that, because the majority of people in my life that I love do not check out. You become a much better individual by reading. And so they end up being better customers, better long term things. Therefore if I can get individuals to check out a book, man, it changes them as a human (marketers).

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And I make that money over the next six months, over 5 months or whatever, it requires to recover cost (dotcom secrets). On the book funnels, I still break even right away, they go through the upsell down process so I break even instantly. And then we introduce them to Click, Funnels.

Yeah. Well you just tossed out some extraordinary numbers. I desire to simply take a breath and I want to go through it. So, about half a million bucks a month is going into your book funnels, Dot, Com Secrets, Specialist Tricks, Traffic Secrets. Now you have some others too, you have the Cook, Book and various other things.

So rather than going through them separately, which would take permanently provide us the approach of what the entire process appears like from the totally free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book certainly, is how do we sell the book? And the finest way to sell the book is to offer it totally free.

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It's just cover shipping." I can press individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, as opposed to go get it free of charge you simply got to cover the shipping. So it's such a good offer on the front end.

I've seen individuals who attempt to do it and they just have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book since we wish to increase the conversion as much as possible and increase the value of the book.

That's the first thing. Therefore many of mine are the book. And then it's what are the core concepts in the book, we'll put together an audio program or video program. And after that, some worksheets and simply a 30-day difficulty that goes to the book and we put together simply a bunch of stuff to make the value of the book even more, right? Yeah (techniques).

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And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 bucks," then have an image of the Amazon listing, "however get it free of charge here." And after that we still the individuals who click Amazon and just purchase an Amazon anyway, because some people simply enjoy purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. sales funnel. And so, we do have those outlets there, however once again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we've been evaluating multiple order from Bumps, which is done really well.

However then for each book I have actually done, I believe you know this, however the majority of people do not the way I do my books is I teach, I do an occasion live initially, teaching the principles to ensure that structurally makes good sense in my head and my stories are not uninteresting and things like that.

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Therefore, the 2nd order from that, we said for $97, you get the workshop where I taught the things before we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those 2, it drastically increases a lot of times those two order from Bump will cover our marketing cost just by themselves, which is, which is amazing.

And after that we take them to our upsell down sell sequence, we change and fine-tune this a lot. Therefore I'll talk conceptually where we choose this, however I'm always attempting brand-new things because, especially when we invest this much cash, we have to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. niche.

Okay, they have the book now, they have the audio book, they have the core (book). So they comprehend the core principles of the book. And one mistake individuals make a lot of times, I continue to make a mistake more frequently and I wish to confess is, I'm fine, they purchased, let's state they purchased Traffic Tricks.

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Yeah. Yeah. Therefore, if you attempt to sell a Traffic course on the next page, it's like, "But I just purchased Traffic? I think I already have traffic now." Therefore let's conceptually think every time we sell something to someone, we just resolved the problem for them. Then we created a new problem.

It's actually different with physic like E-commerce items, but info items, we simply resolved that issue for them. By solving that problem what is the brand-new problem that was produced? Right. In Dot, Com Tricks, I resolved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. And so Traffic is the next sensible upsell (employee). So, I'm generally attempting to sell something in between 197 and 297 because first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have problem, you in fact need funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, however it might be traffic. I can't remember the top of my head. Anyway, that's the psychology, what's the next thing that they require. And after that upsell second is the same thing.

In my mind, there's this stage, individuals go through a growth stage and after they grow to a certain level and they shift to contribution, and contribution is sharing your gifts and selling, and beginning a service. And so, it'll be some version of that. It'll be the next thing.

And it's, squashing not since numbers aren't as well as, as that one. However yeah, it's eliminating it. Well, it is eliminating. I simply taught on, I indicate, I got the invisible funnel stuff, which we spoke about last time and you said something, I believe at the last inner circle meeting, or maybe you stated it in the newsletter and you stated, I don't understand why, but no one ever test this.

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Well, congratulations. I indicate, and I'm actually delighted that you did it too because, I 'd belonged to GKSC for, I do not understand, given that the early 2000s, and I canceled my subscription, and it simply had lost so much, that it had in the past and you have actually brought everything back (others).

Can I share one concept that originated from Kennedy's things that might assist people? Okay. So this is for those who're watching the video version. If you're on the audio, simply picture something actually cool. What's been cool is I've been going through Dan's archives? When I bought the business, they gave a Google drive and it resembles, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you do not understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (business).

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Rob Kosberg: Did you have to buy a fax device by the way? How do you even do? We tried to, they don't offer fax. You can't physically purchase a fax maker any longer unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send a fax every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing somebody stated, and after that, it died, it was a fax and it passed away. So lots of things, I want to extend Dan's legacy permanently and my own tradition and Napoleon Hill, all individuals that I love and treasure. And so I went through that.

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And I do not have to compose anything besides a one page intro of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for seven years, to his members. And this book resembles a telephone directory (dotcom secrets – growing your company online).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

Russell Brunson / Books / Expert Secrets

The Trilogy Secrets box set costs you $97 (plus $14.95 Shipping In the US and $29.95 Intl) or $127 when you buy from the Special Order Page.

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